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GoGreen Seattle Conference

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2012 Session Details

Washington C-Suite Forum: Roadmaps to Stay Ahead of the Curve
An expert panel of sustainability leaders from the Puget Sound Region share an insider look of how they've used green business practices to establish a competitive advantage in their markets and make strategic shifts with major payoffs. Roadmaps to success will be shared with the audience, with a focus on leveraging vision and values to create long-term viability.
Innovative Approaches to Turning Waste into Resources
Wise words have said that one person's trash is another's treasure. Recently, businesses are coming together to turn those words into a reality - or more specifically, turn waste into resources. Through envisioning applicable secondary uses for their waste, businesses are able to sell their waste materials instead of paying for disposal. This process creates internal resource optimization, significant waste reduction, and economic gain for the parties involved. Hear how regional businesses are adapting their materials processes, identifying new markets for waste resources and benefiting from profitable transactions of turning trash into treasure.
Spotlight on Seattle's 2030 District
District-scale programs are the next step in the Green Building Movement. This session features a spotlight on the Seattle 2030 District, perhaps the most cutting-edge district-scale example. Panelists are gathered from city government, engineering, and property management to reveal their most exciting initiatives and discuss how they are connected through the Seattle 2030 District.
Supply Chain Solutions: High Impact Change
An important step to reducing risk and improving the environmental performance of businesses is greening the supply chain. This nuts and bolts session will walk through the key concepts, processes, and stakeholders integral to developing a more sustainable supply chain. Panelists will break down the different areas of supply chain sustainability from upstream life cycles of products all the way to optimizing shipping routes. Sub topics include contracting, policy-writing, developing procurement standards and managing relationships with vendors.
Leading the Organizational Change: Management Strategies to Support the Culture Shift
It has been shown that ‘sustaining’ sustainability initiatives in businesses for the long-haul requires a fundamental shift toward an organizational culture of sustainability. However, conventional practices of integrating employee incentives or benevolent intentions just don't cut it. In this session, author Carol Sanford and panelists will guide attendees in a compelling and interactive conversation about how to change the conversation. Attendees will learn how to align their organizational cultures with a core purpose of sustainability and devise effective management solutions to get them there.
Green Your Fleet: Integrating Alternative Vehicle Strategies into Your Business
Green transportation options have grown significantly in recent years largely in part of the opportunities associated with improved efficiency and combating rising gas prices. This session will showcase programs and case studies that have developed traditional and alternative sustainable transportation systems that improve the bottom line while reducing carbon footprint and protecting the environment. Participants will walk away with tools and knowledge to apply to their companies the very next day and ideas to inspire innovation in this emerging field.
Emerging Leaders: Trends and Culture Shifts as a New Generation Takes the Torch
As a new generation rises, culture shifts are inevitable. But what will business look like when the kids who grew up recycling and learning about the dangers of global warming take the reins? We present four emerging leaders you'll be hearing a lot more from in the years to come—to share a sneak preview of what to expect from sustainable business under their generation's leadership. These movers and shakers will share the generational trends and culture shifts that will transpire as they relate to technology, diversity, organizational dynamics, communication, and doing good while making a profit.
Building the Business Case: Measuring Progress toward Sustainability Goals
The business case is often the top argument both for and against adopting sustainability measures. From businesses that are just joining the sustainability transition to veterans who are carving the way, progress toward improved sustainability must be measured. This session will host companies from different levels of sustainability engagement to discuss data gathering, metrics and tools, reporting procedures, and success stories of how to best measure progress.
2012 Innovators in Sustainability
What's next on the frontiers of sustainable business innovation in the Puget Sound Region? Attend this session to find out! This session gathers a mix of top 2012 innovators to showcase their success stories and insights. Panelists discuss hot opportunities in the business region, their forecast of developing trends in the near future and failed fads that have fallen by the wayside.
Business Leadership and the Path to a New Green Economy
There has been encouraging progress in recent years in greening the products and operations of individual businesses. The larger pattern of failing environmental systems, unemployment, extreme inequality, and financial instability continues to play out largely unchanged. This session will explore what we are learning about the path to a New Economy that brings humans into balance with Earth's ecosystems, meets the needs of all, and supports prosperous and vibrant communities—and the challenge this transition poses for businesses that aspire to be true leaders.
Financing Sustainable Initiatives: How to Fund Green Programs
Even despite the associated cost savings, launching sustainability initiatives in a business will often require a financial input. This session brings together a panel of experts to lay out the practical tools and conceptual frameworks for financing sustainability projects whether they are small retrofits or large capital investments. Panelists will share insight about public and private sources of capital, use of internal financial instruments, capital allocation decision-making, and strategies for seeking out assistance from institutions and industry funders.
Green Marketing & Branding: The New Media Landscape in the Age of Digitization
Digital technologies have fundamentally changed the nature and function of media today. In the new age of social media, blogs, podcasting and crowdsourcing, this session will highlight success strategies for reaching consumers in these new media focus areas. Key organizational leaders will discuss what digitization means for green marketing, and the positive and negative implications around generating response, action and a sense of sustainability “street cred” from a mainstream audience.